Sumba has gained major international prestige this month, being named one of the top 10 must-visit destinations in Southeast Asia for 2026 by regional travel authorities. Recognized for its “cinematic beauty,” it is being promoted alongside other niche spots like Bukit Lawang as a tranquil, uncrowded alternative to the “bursting” crowds of Bali.
With this recognition, following NIHI Sumba’s ranking as the #10 Best Hotel in the World by The World’s 50 Best Hotels list for 2025, Sumba demonstrates a very successfully growing tourism industry. Conclusion of the recent Operation Ketupat is also set to solidify Sumba as a popular destination.