The iconic NIHI Sumba resort continued its winning streak, being named the #10 Best Hotel in the World by The World’s 50 Best Hotels list for 2025. This persistent global ranking has kept Sumba at the forefront of the ultra-luxury travel market, driving high-net-worth tourism to the island.
NIHI and similar resorts’ success plays a pivotal role in Sumba’s recent record-breaking tourism spending performance.