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The Rise of “Dry Tourism” and Mindful Travel in Sumba

Source: The Sanubari Adapted by Alessio Zakou
Home News 2026 February The Rise of “Dry Tourism” and Mindful Travel in Sumba

A new travel trend dubbed "Dry Tourism"—focused on alcohol-light, wellness-oriented, and slow-paced escapes—has gained significant traction in Sumba this month. Resorts are reporting a surge in interest from conscious travelers who prioritize mental clarity and deep connection with the island's rugged landscapes over traditional party-centric vacation styles.