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Indonesia Tourism Strategy Shifts Focus to “Quality Over Volume”

Source: TravelMole Adapted by Alessio Zakou
Home News 2026 February Indonesia Tourism Strategy Shifts Focus to “Quality Over Volume”

At the ASEAN Tourism Forum, the Ministry of Tourism emphasized a strategic shift toward high-spending, long-staying visitors for 2026. The “Tourism 5.0” initiative uses AI to personalize travel experiences, focusing on the development of the “12 Other Balis,” which includes the Sumba region, to distribute economic benefits more evenly across the country.