In response to geopolitical uncertainties in other regions, the Ministry of Tourism has officially shifted its primary promotional focus toward stable Asia-Pacific markets, specifically targeting Australia, India, and Southeast Asia. The “Resilient Indonesia” campaign emphasizes the safety and stability of the country, promoting long-stay “soulful” experiences in Sumba and wellness retreats in Bali to high-spending travelers from neighboring nations. The ministry had very recently launched a promotional push towards North American market and partnered with Trip.com to target European market.
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